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Principles of
Public Speaking
15th Edition
Kathleen M. German, Bruce E. Gronbeck
0-205-38067-0
Paperback
336 pages
2004
Brief Description
Balancing skills and theory, this text emphasizes orality, technology, and critical thinking as it encourages students to see public speaking as a way to build community in today's diverse world.
Within a framework that emphasizes speaker responsibility, critical thinking and listening, and cultural awareness, this classic text uses examples from college, workplace, political, and social communication to make the study of public speaking relevant, contemporary, and exciting for students. The brief but comprehensive text also offers students the latest in using technology in speechmaking and features a unique and exciting integrated text and technology learning system.
Features
Focuses on orality as a central experience in contemporary society, emphasizing the importance of public speaking by showing how oral, face-to-face communication constitutes the core of human relations and culture. Chapter 1 introduces the idea of orality and the following chapters develop the mechanisms whereby speechmaking builds the bonds of society.
Emphasizes technology as a resource for speakers, including expanded coverage of electronic resources, new “Using the Web” activities, and correlated text links to the book's Companion Website and to the new VideoWorkshop integrated teaching and learning system with CD-ROM.
Helps students start speaking right away through an overview of the speech-making process early in the book (Ch. 1).
Includes “Speaking of Skills” boxes that present students with useful advice and practical applications of the concepts discussed.
Contains “Speaking of Ethics” boxes that present ethical dilemmas in public speaking and ask students to think critically about what they would do in certain situations.
Confronts the greatest challenge in this course—speech anxiety—directly with effective tips for overcoming fear in “Speaking of Apprehension” boxes.
Provides useful pedagogy to help students better understand and apply the material:
- Chapter Outline
- Chapter Summary
- Key Terms
- Assessment Activities
- “Using the Web” Activities.
- “Using VideoWorkshop” Activities.
New Contemporary Classic Speeches DVD (0-205-40552-5) available for instructors and as a Valuepack option for students when ordering this book.
New To This Edition
Helps students understand the political and social importance of public speaking in new coverage of orality and the importance of speech as the core of human relations and culture , serving as an important reminder in this electronic age (Ch. 1).
Updates coverage of how to use and evaluate electronic sources and focuses coverage of research, keeping students up-to-date on the latest information about using technology effectively for research (Ch. 6).
Contains updated examples throughout, including those that reflect greater cultural diversity, changes in technology, and the latest research in public speaking.
Discusses new trends and issues throughout, including the challenge of speaking in a multicultural society (Ch. 4), psychological profiles of the audience (Ch. 5), imagery (Ch. 9), impromptu speaking (Ch. 10), and adapting to and involving your listeners (Ch. 12).
Encourages students to focus on listening skills by using the new Speech Evaluation Form (Ch. 3).
Revises and expands coverage of Monroe's Motivated Sequence, giving students more help with this proven persuasive technique (Ch. 13).
TECHNOLOGY ADVANTAGE—
VideoWorkshop for Public Speaking is a complete teaching and learning system featuring a CD-ROM of video clips from student speeches plus an Instructor's Teaching Guide and a Student Learning Guide. End of chapter exercises in the text are correlated to the relevant material on the CD-ROM and in the guides.
Companion Website includes links to additional electronic resources, chapter objectives, true-false, multiple-choice, short-answer and essay questions, and flashcards.
Speech Writer's Workshop CD-ROM assists students with speech preparation by offering a wealth of resources, including a speech handbook with tips for researching and preparing speeches, a topics dictionary containing hundreds of speech ideas, and a citation database that formats bibliographic entries in MLA or APA style.
“Web Exploration” icons throughout the text tie key content to additional electronic resources and interactive tools located on the book's Companion Website.
Contents
Preface.
I. PUBLIC SPEAKING AND CRITICAL LISTENING.
1. Study Public Speaking in Higher Education.
Studying Public Speaking in Higher Education.
Speaking Of … Apprehension.
First-Time Fears.
Basic Elements in the Speechmaking Process.
Ethical Responsibilities for Speakers.
Your First Speech.
Speaking of … Ethics.
Ethics and Public Speaking.
Assessing Your Progress.
2. Getting Started.
Selecting and Narrowing Your Subject.
Speaking of … Skills.
Brainstorming to Generate Topics.
Determining Your Purposes and Central Idea.
Analysis of the Audience and Occasion.
Gathering Your Speech Material.
Making an Outline.
Practicing Aloud.
Developing Confident Delivery.
Speaking of … Apprehension.
State and Trait Apprehension.
Speaking of … Skills.
Practicing Your Speech.
3. Critical Listening.
Hearing and Listening.
Barriers to Good Listening.
Practical Listening Techniques.
Speaking of … Skills.
Good Note-Taking and Active Listening.
Speaking of … Ethics.
Deliberately Misguiding Listeners.
Developing Skills for Critical Listening.
Assessing Your Progress.
4. Public Speaking and Cultural Life.
Understanding Cultural Processes.
Strategies for Communicating Unity Through Diversity.
Speaking of … Skills.
Rhetorical Framing.
Self-Identity in the Face of Difference.
Speaking of … Ethics.
Adapting to Varied Moral Codes.
II. PLANNING AND PREPARING YOUR SPEECH.
5. Understanding Your Audience.
Analyzing Your Audience Demographically.
Analyzing Your Audience Psychologically.
Discovering Demographic and Psychological Factors.
Using Audience Analysis in Speech Preparation.
Developing Your Goals.
Developing Your Appeals.
Speaking of … Skills.
Handling Hostile Audiences.
A Sample Audience Analysis.
Speaking of … Ethics.
Using Audience Analysis Ethically.
Assessing Your Progress.
6. Finding and Using Supporting Materials.
Determining the Kinds of Supporting Materials You'll Need.
Speaking of … Skills.
How Much Is Enough?
Finding Supporting Materials.
Speaking of … Skills.
Conducting an Interview.
Using Source Material Responsibly.
Speaking of … Skills.
Choosing Supporting Materials.
Sample Outline for an Informative Speech: How We Breathe.
Sample Outline for a Problem-Solution Speech: The Heartbreak of Childhood Obesity.
Speaking of … Ethics.
What Is the Ethical Response?
Assessing Your Progress.
7. Organizing and Outlining Your Speech.
Developing Your Speech Plan.
Speech-Centered Patterns of Organization.
Audience-Centered Patterns of Organization.
Outlining Your Speech.
Speaking of… Skills.
Memory and Organization.
8. Beginning and Ending Your Speech.
Capturing and Holding Attention.
Beginning Your Speech.
Speaking of … Skills.
How Long Should It Be?
Ending Your Speech.
Sample Outline for an Introduction and Conclusion: Friends Don't Let Friends Drive Drunk.
Speaking of … Ethics.
Revealing Responsible Intentions.
III. PRESENTING YOUR SPEECH.
9. Wording Your Speech.
Selecting Your Style.
Speaking of … Skills.
Oral Versus Written Style.
Creating an Atmosphere.
Using Language Strategically.
Sample Speech: “On Accepting the Nobel Prize for Literature” by William Faulkner.
Speaking of … Ethics.
Doublespeak.
Assessing Your Progress.
10. Delivering Your Speech.
Selecting the Method of Presentation.
Using Your Voice to Communicate.
Speaking of … Skills.
Impromptu Speaking.
Using Your Body to Communicate.
Speaking of … Apprehension.
Breathe Through Your Fears.
11. Using Visual Aids.
The Functions of Visual Aids.
Types of Visual Support.
Strategies for Selecting and Using Visual Aids.
Speaking of … Ethics.
Can Pictures Lie?
Speaking of … Skills.
Using Visual Aids in Business.
Speaking of … Skills.
Using Visual Aids Effectively.
Assessing Your Progress.
IV. TYPES OF PUBLIC SPEAKING.
12. Speeches to Inform.
Facts, Knowledge, and the Information Age.
Speaking of … Skills.
Choosing a Topic.
Essential Qualities of Informative Speeches.
Speaking of … Apprehension.
Information Overload.
Sample Outline: Servicing Your PC.
Tips for Developing Informative Speeches.
Sample Outline: What Is Diabetes?
Sample Speech: “The Geisha” by Joyce Chapman.
13. Speeches to Persuade.
Analyzing the Audiences of Your Persuasive Speeches.
Speaking of … Skills.
Persuading the Diverse Audience.
Organizing Persuasive Speeches: The Motivated Sequence.
Speaking of … Skills.
Inoculating Audiences Against Counterpersuasion.
Speaking of … Ethics.
Using Fear Appeals.
14. Argumentation and Critical Thinking.
Rational Thinking and Talking: Argumentation.
Evaluating Arguments.
Speaking of … Skills.
Evaluating Arguments.
Sample Outline for an Argumentative Speech: The Dangers of Chewing Tobacco.
Detecting Fallacies in Reasoning.
Tips for Developing Argumentative Speeches.
Speaking of … Skills.
Responding to Counterarguments.
Speaking of … Ethics.
Name-Calling.
15. Speaking at Community- and Group-Centered Events.
Community-Based Special Occasion Speeches.
Sample Introduction: Introducing a Classmate by Angela Vangelisti.
A Toast to Leo Brecker.
Sample Speech to Entertain: A Case for Optimism by Douglas Martini.
Group-Based Special Occasion Speeches.
Credits.
Index.
Companion Website:
http://www.ablongman.com/german15e
Copyright © Calvary University, 1998 All rights reserved.
Virtual Learning Centre for Accredited Christian Higher Education
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