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Business Essencials
7th Edition
Ronald J Ebert University of Missouri, Columbia
Ricky W Griffin, Texas A&M University
0-136-07076-0
Paperback
312 pages
2009
Brief Description
Ebert/Griffin focuses on the four ways to approach business-- as an employee, as an owner or a boss, as a customer, or as an investor-- to help students understand the relevance of studying business to their own lives.
The 7th edition was revised with updated content, a modern design, and engaging media for today’s students. Media can be found in myBIZlab, an online system which provides students with extensive online resources, assessment, and actual interaction with business topics.
*NEW* Look and Feel
The book’s new modern design and improved art helps students who are visual learners better process and understand chapter content. The concise, revised text is a slimmer, more convenient volume for the on-the-go college student.
*NEW* “MANAGING FINANCES” CHAPTER
You asked for more finance content, and we’ve responded with an all-new chapter on managing finances, both business and personal. From basic principles, we push forward to explore debt and equity financing, risk, and maximizing capital growth. We also delve into securities markets and the opportunities they present to businesses and individuals.
*NEW* myBIZlab with Extensive Online Book Resources
The 7th edition features robust online resources at myBIZlab.com. Students will have access to informative and exciting supplemental text and media material, as well as the opportunity to practice what they’ve learned through interactive exercises with instant feedback. Students are also given context to the chapter material through text -specific interactive simulations.
Table of Contents
Part I: The Contemporary Business World
Chapter 1: The U.S. Business Environment
Chapter 2: Business Ethics and Social Responsibility
Chapter 3: Entrepreneurship, New Ventures, and Business Ownership
Chapter 4: The Global Context of Business
Part II: The Business of Managing
Chapter 5: Business Management
Chapter 6: Organizing the Business
Chapter 7: Operations Management and Quality
Part III: People in Organizations
Chapter 8: Employee Behavior and Motivation
Chapter 9: Leadership and Decision Making
Chapter 10: Human Resource Management and Labor Relations
Part IV: Principles of Marketing
Chapter 11: Marketing Processes and Consumer Behavior
Chapter 12: Pricing, Distributing, and Promoting Products
Part V: Managing Information
Chapter 13: Information Technology for Business
Chapter 14: The Role of Accountants and Accounting Information
Part VI: Financial Issues
Chapter 15: Money and Banking
Chapter 16: Money and Finances
Features and Benefits
How do you help students see that studying business is relevant to their own lives?
The Business Prologue defines a framework of four ways to look at business- as an employee, as an owner or a boss, as a customer, or as an investor- to help students understand the relevance of the study of business to their own lives. The framework is referred to throughout the text, where appropriate, to further relate the study of business to students' own lives.
“What’s In It for Me?”- Opening each chapter, this section highlights the key aspects of the chapter and illustrates how these concepts are relevant to students' future careers in business.
How do your students check their understanding of the material they are learning?
Self-Check Questions appear at three points during each chapter, allowing students to check their understanding of a concept before moving on to the next topic. The answers to these questions are located in the back of the book.
How do you bring business examples into the course to give students more applied practice?
Building Your Business Skills activities are extended business problems presented throughout the text that ask students to use their critical thinking and problem-solving skills..
Video Exerices give students the opportunity to see how real business people apply concepts to help them in their daily lives.
How do your bring ethics into your course?
Exercising Your Ethics allows students to explore ethical dilemmas and use critical thinking skills to solve them.
Team Exercises can be found in each chapter to give students the experience of working collaboratively to tackle ethics issues.
How do you cover leadership in your course?
Chapter 9 is a new chapter on leadership and decision-making. This chapter covers the most up-to-date leadership approaches, discussing such topics as strategic leadership, ethical leadership, virtual leadership, examining leaders as coaches, as well as gender and cross-cultural issues in leadership.
How do you cover the changes in business due to IT in your course?
Chapter 13 is an all new chapter covering the effect of IT on business. This chapter explores not only the effects of IT, but also the IT resources have and the threats and challenges that these resources present.
How do you cover entrepreneurship and intrapreneurship in your course?
Entrepreneurship and New Ventures boxes have been extensively updated.
This text is available for personalization in the PHCBR custom database program. Select only the chapters you require or supplement with recommended case studies all under one cover. CLICK HERE to go directly to the PHCBR book-build site or visit our product page for additional information at pearsoncustom.com/business.
Companion Website:
http://wps.prenhall.com/bp_ebert_be_6../index.html
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