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Essentials of Entrepreneurship
and Small Business Management
Edition 3
Thomas Zimmerer, Norman Scarborough
0-13-122515-4
Paperback
624 pages
2002
Brief Description
Description
For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management.
The ideal tool for the next generation of entrepreneurs! A time-tested book that today's students need to master the most essential and critical issues involved in starting and managing a successful new business venture.
Using a lively, interesting writing style, an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process and critical issues of creating, launching, and managing a successful small business.
Features
- Integration of Business Plan Pro and Interactive Business Disc simulation.
- Sample business plan for Sluggers, an indoor pitching/batting cage, included both in the text and on the Web site.
- Chapter 2, "Inside the Entrepreneurial Mind: From Ideas to Reality"—Explains the creative process entrepreneurs use to generate business ideas and to recognize entrepreneurial opportunities.
- "You Be the Consultant" feature—Challenges students to apply what they've learned. Based on actual companies that pose a problem situation and include questions to focus attention on key issues and to launch lively class discussions. Featured companies include Tommy Bahama, JetBlue Airlines, NFL Films, and many others.
Contents
I. THE CHALLENGES OF ENTREPRENEURSHIP.
1. The Foundations of Entrepreneurship.
2. Inside the Entrepreneurial Mind: From Ideas to Reality.
II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS.
3. Strategic Management and the Entrepreneur.
4. Forms of Ownership and Franchising.
5. Buying an Existing Business.
III. BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS.
6. Building a Marketing Plan.
7. E-Commerce and the Entrepreneur.
8. Advertising and Pricing for Profit.
IV. BUILDING THE BUSINESS PLAN: FINANCIAL CONSIDERATIONS.
9. Managing Cash Flow.
10. Creating a Successful Financial Plan.
11. Crafting a Winning Business Plan.
IV. PUTTING THE BUSINESS PLAN TO WORK: BUILDING A COMPETITIVE EDGE.
12. Sources of Financing: Equity and Debt.
13. Choosing a Location and Layout.
14. Global Aspects of Entrepreneurship.
15. Building and Leading a Successful Team.
SAMPLE BUSINESS PLAN.
Companion Website:
http://www.prenhall.com/scarbzim
Copyright © Calvary University, 1998 All rights reserved.
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