Management

   Calvary University

 Faculty of Economic and Management Sciences

Strategic Management:
    Concepts and Cases

Book Cover

Edition 10

Fred David
0-13-150349-9
Cloth
816 pages
2005


Brief Description

For undergraduate courses in Strategic Management, Strategy, and Business Policy.

The tenth edition of Strategic Management is a current, well-written strategic management textbook with the most up-to-date compilation of cases available. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter—globalization, the natural environment, and e-commerce. 46 Experiential Exercises, and 43 cases are included.

Features

  • Meets all AACSB guidelines—Which supports a practitioner orientation rather than a theory/research approach.
    Provides students with skills-oriented approach to developing a vision and mission statement, performing an external audit, conducting an internal assessment and formulating, implementing and evaluating strategies.
  • Global, natural environment and e-commerce themes throughout.
    Enables students to examine strategic management concepts in these important perspectives.
  • Perspectives boxed inserts in each chapter.
    Provides students with a tool that links concepts being presented to each theme.
  • Concise, conversational and logical presentation.
    Provides students with an interesting presentation that is supported by numerous current examples throughout.
  • Integrative strategic management model throughout.
    Provides students with a model that is widely used for strategic planning among consultants and companies worldwide.
  • Skills oriented Experiential Exercises—Eighteen exercises apply text material to the Cohesion Case; ten apply textual material to a college or university; ten send students into the business world to explore important strategy topics.
    Provides students with relevant, interesting exercises that enable them to apply concepts and techniques.
  • Extensive pedagogy—e.g. Notable Quotes and Objectives; Key Terms, Current Readings and Discussion Questions.
    Provides students with meaningful and helpful tools for learning and applying material.

New to this Edition

New Cohesion Case on Krispy Kreme Dounuts.
the KKD case is considered the best Cohesion Case ever in a strategic management text. Experiential Exercises at the end of each chapter apply concepts to KKD to ready students for case analysis when they complete the chapter material.

Expanded Emphasis on Business Ethics—7 Substantial new material on business ethics throughout. Corporate fraud, scandals, and illegalities have become so numerous that we in academia must be certain to emphasize that good ethics is good business.
New Cases—The following 16 new cases by new authors are included in this 10th edition: Two new telecommunications firms: 1. Verizon Communications 2. Nextel Communications Four new small business strategy cases: 3. The Quarry, Inc. 4. First Reliance Bank 5. The Bridal Gallery 6. Champions Hydro-Lawn, Inc. Three new nonprofit organization cases: 7. US Postal Service 8. American Red Cross 9. Utah Valley State College Two new computer company cases: 10. Apple Computer 11. Gateway Computer Two new airline company cases: 12. JetBlue Airways 13. American Airlines Three other new exciting cases: 14. RJ Reynolds Tobacco Co. 15. Anheuser Busch 16. Calloway Golf

Cases
The new mix of 43 cases includes 26 service companies and 17 manufacturing companies. The time setting of all the cases is year-end 2003 making them exceptionally up-to-date

Contents

(NOTE: Each chapter contains Notable Quotes and Objectives, Key Terms, Current Readings, Discussion Questions, and Experiential Exercises.)

I. OVERVIEW OF STRATEGIC MANAGEMENT.

1. The Nature of Strategic Management.
Cohesion Case: Krispy Kreme Donuts—2004.

II. STRATEGY FORMULATION.

2. The Business Mission.
3. The External Assessment.
4. The Internal Assessment.
5. Strategies in Action.
6. Strategy Analysis and Choice.

III. STRATEGY IMPLEMENTATION.

7. Implementing Strategies: Management and Operations Issues.
8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues.

IV. STRATEGY EVALUATION.

9. Strategy Review, Evaluation, and Control.

V. STRATEGIC MANAGEMENT CASE ANALYSIS.

How to Prepare and Present a Case Analysis.
A Sample Case Analysis for Krispy Kreme Donuts (KKD).
Name Index.
Subject Index.
Company index.

CASES.

SERVICE COMPANY CASES.

Telecommunications.

1. Verizon Communications—2004, Melissa Birch.
2. Nextel Communications—2004, Brian Barbour.

Airlines.

3. Southwest Airlines Co.—2004, Amit Shah and Charles R. Sterrett.
4. JetBlue—2004, Lowell Glenn, David Johnson, and Brad Winn.
5. American Airlines—2004, Andrew Graaff.

Internet Companies.

6. E-Trade Group, Inc.—2004, William Doulaveris.
7. E-Bay—2004, Marcelo De Mattos.
8. Amazon.com, Inc.—2004, Carina San-Marina.

Retailers.

9. The Limited Inc.—2004, M. Jill Austin.
10. Wal-Mart Stores, Inc.—2004, Amit Shah.
11. Target Corporation—2004, Henry Beam.

Hotel and Gaming.

12. Mandalay Resort Group—2004, John K. Ross, III, Mike Keeffe, and Bill Middlebrook.
13. Harrah's Entertainment, Inc.—2004, Mary Dittman.

Small For-Profit Businesses.

14. The Quarry, Inc.—2004, Harold Koch.
15. First Reliance Bank—2004, Benjamin Lanier.
16. Bridal Gallery—2004, Carol Cumber, Bianca Ornelas, and Paul Reed.
17. Champions-Hydro Lawn—2004, Joe Kavannaugh, Marilyn Butler, Misty Poissoit, and Leslie Toombs.

Cruise Lines.

18. Carnival Corporation—2004, Mike Keefe, John Ross and Bill Middlebrook.
19. Royal Caribbean Cruises, Ltd.—2004, Robert Stevenson.

Nonprofit Organizations.

20. Central United Methodist Church—2004, Bob Barrett.
21. US Postal Service—2004, Lori Lyerly.
22. American Red Cross—2004, Stephanie Schaller.
23. Classic Car Club of America—2004, Matt Sonfield.
24. Utah Valley State College —2004, Lowell Glenn, David Johnson, and Brad Winn.
25. Audubon Nature Institute—2004, Caroline Fisher.

MANUFACTURING COMPANY CASES.

Transportation.

26. Harley-Davidson, Inc.—2004, Benji Lanier.
27. Winnebago Industries, Inc.—2004, John Marcis.

Cosmetics.

28. Avon Products, Inc.—2004, James Camerius.
29. Revlon, Inc.—2004, Jill Austin.

Food and Beverage.

30. Pilgrim's Pride Corporation—2004, James Harbin.
31. Anheuser Busch—2004, Michelle Ghoens.

Aerospace.

32. Boeing—2004, Carolyn R. Stokes.
33. Lockheed Martin Corporation—2004, Jim Meshaw.

Computers.

34. Apple Computer—2004, Suzanne Harrington.
35. Gateway Computer—2004, Ben Zhang.

Medical.

36. Stryker Corporation—2004, Henry Beam.
37. Biomet, Inc.—2004, Satish Deshpande.

Sporting Goods.

38. Nike, Inc.—2004, Jill Austin.
39. Reebok International, Ltd.—2004, Todd Butler.
40. Calloway Golf —2004, Mark Bube.

Tobacco.

41. UST, Inc.—2004, Marilyn M. Helms.
42. RJR Tobacco Co.—2004, George Weaver.

Companion Website:

http://www.prenhall.com/wheelen

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