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School Community Relations
Edition 7
Don Bagin, Donald Gallagher
0-205-32200-X
Hardback
342 pages
2001
Brief Description
Well researched and applied, this best-selling text enables school officials to communicate effectively with their staff and the community to improve school quality and student learning.
- A full chapter on internal communications, produces practical advice on communicating with students and employees (Ch. 7).
- Gives readers a plan for implementing a step-by-step school-community relations program.
- Incorpoates coverage of working with diverse audiences.
- Discusses the role and power of new technology in school community relations (Ch. 13).
Features
- Gives the reader a plan for implementing a step-by-step school-community relations program.
- Provides practical procedures for producing positive results that will appeal to new and experienced administrators and PR professionals.
- Combines both theory and practice of school-community relations.
- A full chapter on internal communications provides practical advice on communicating with students and employees (Ch. 7).
- Offers techniques to encourage parents to choose schools when afforded a choice.
- Discusses crisis communication that provides information on what to do before, during, and after a crisis.
- Presents numerous graphs, figures, tables, lists, and a comprehensive bibliography.
- Contains the latest information on technological changes in radio, television, and visual aids.
Contents
All chapters include one or more of the following: “Questions,” “Notes,” and/or “Readings.”
Preface.
I.ESSENTIAL CONSIDERATIONS.
1. Importance of Public Relations.
2. Public Character of the School.
3. Understanding the Community.
4. Policies, Goals, and Strategies.
5. Administering the Program.
II. RELATIONS WITH SPECIAL PUBLICS.
6. The Communication Process.
7. Communicating with Internal Publics.
8. Communicating with External Publics.
9. Getting Ready for a Crisis.
10. Communication about School Services Special Events.
III. COMMUNICATION TOOLS.
11. Making Oral Presentations.
12. Working with the Press.
13. Radio, Television, Exhibits, and Audiovisual Aids.
14. Schools and the New Media.
15. Preparing Printed Materials.
16. Conducting Campaigns.
17. School Public Relations and the School Choice Challenge.
IV. EVALUATION.
18. Assessment of the Program.
List of Associations That Could Be Helpful.
About the Authors.
Index.
Copyright © Calvary University, 1998 All rights reserved.
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